Have fun with the theme! The gifts in a bachelorette swag bag will clearly differ from those in a wedding swag bag…that said you should have fun with linking the event to the swag bag. For example, if you are planning an elegant beach wedding, include monogrammed towels with the couple’s name, seashells, and saltwater taffy. If you are planning a risqué bachelorette party, put in garter belts, edible chocolate, mini bottles of champagne. Whatever the theme of your event, carry it through to the swag bag.
Select the contents with care. This is especially important when you are doing a networking event or bridal show. When you have other businesses that are adding gifts to the bag, limit the paper ads/business cards/postcards to a minimum. No one wants a beautiful bag filled with 50 pieces of paper! If you offer your collaborators the opportunity to add something to the bag, ensure that if they add marketing material that it adds something of value to the bag. For example, instead of just a business card, the business could include a specialty item specific to that area (a bag of coffee if in Seattle, a Ghirardelli chocolate bar if in San Francisco, etc.) then tie the business card onto the gift. This will not only make the bag sought after, but will also improve the chances that the attendee will take a second look at the business card.
See below for more inspiration!